Russ joined AAA Northern California, Nevada & Utah in 2007. He brings more than 20 years of extensive leadership experience and broad expertise in developing and managing diverse sales and operations teams. Prior to joining AAA, he led operations at organizations such as Coca-Cola Company and Silicon Graphics, Inc.
At AAA, Russ is the go-to advocate for the club’s more than 4 million Members. He is responsible for creating legendary Member experiences delivered through multiple-channel touch points by 1,600 caring Team Members within the club’s 95-branch network spread across three distinct geographic regions. Russ also oversees strategic areas such as membership growth and increased insurance revenue in the club’s field channel.
Before joining the club, Russ held a sales and operations management position at Coca-Cola Company, where he distinguished himself as a leader of multi-disciplined sales teams. Prior to Coca-Cola, he oversaw the complex logistics of a $100 million dollar inventory at Silicon Graphics, Inc., the venerable, high-tech firm in Mountain View, CA.
Russ attended Evergreen Valley College in San Jose, CA and has completed courses in senior leadership development. During his career at AAA, he has been awarded President’s Circle Award twice along with several “Best of Awards” for sales excellence and field management.
Russ resides in Los Baños, CA with his wife, three grown children and three grandchildren. Russ enjoys traveling and spending time with his family.