Osh O’Crowley

Osh joined AAA Northern California, Nevada & Utah in 2012 and brings more than 20 years of diverse experience in organizations that range from burgeoning pre-IPO startups to successful multinational corporations.

Osh is responsible for delivering outstanding experiences to AAA Members. He defines, manages and executes the club’s complex IT strategy as well as other critical business systems and processes such as the Project Management Office, Program Management and the Real Estate division.

With his passion for innovation, Osh and his team helped transform the club’s technology infrastructure, bringing in cloud computing and Agile software development — both of which streamlined operational processes and reduced costs of overall capital.

Prior to AAA, Osh served as the chief information officer for multinational luxury brands Sephora USA and Benefits Cosmetics. He has experience heading up digital marketing divisions and leading organizations through rapid sales growth and global expansion.

Osh owns two patents for his innovations in technology management. He attended the Stanford University Graduate School of Business. He resides in Greenbrae, California and enjoys the northern Californian outdoors, especially skiing with his three children.

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