AAA Recognized for Commitment to Diversity

DiversityInc Ranks AAA in the Top 10 of Regional Companies in the U.S.


Media Contact: Matt Skryja

Walnut Creek, June 20, 2011

The California State Auto Group, a major provider of AAA-branded insurance, and AAA Northern California, Nevada and Utah are being recognized by DiversityInc for a commitment to diversity in the workplace.

DiversityInc included AAA in its top 10 list of regional companies across the United States. There were four criteria by which each company was judged. They are:

  • CEO commitment: The company CEO demonstrates a personal commitment to diversity.
  • Human Capital: Company workforces have a large percentage of ethnic and other diversity.
  • Corporate and Organizational Communications: Companies must have employee-resource groups available to everyone in the organization.
  • Supplier Diversity: The company is committed to and working with minority and/or women-owned suppliers.


“AAA Northern California, Nevada and Utah and the California State Auto Group combined have shown a thorough commitment to diversity and inclusion,” said Luke Visconti, founder and CEO of DiversityInc. “Our comprehensive survey has shown that the organization has strong employee-resource groups used for talent development, mentoring and community outreach. The mandatory diversity training that is in place for the entire workforce also illustrates an important element of its dedication to diversity.”

DiversityInc did its evaluations by having companies complete surveys that assessed the four areas of measurement that are mentioned above. Companies must score above average in all four areas to earn a spot on the list. They must also demonstrate strong consistency across the board in their diversity-management initiatives. Companies are measured within their industry classifications and each company had to have at least 1,000 employees. There was no fee to enter and every company that filled out the survey on time received a free report card assessing its performance.

AAA Northern California offers a wide array of automotive, travel, insurance, DMV, financial services and consumer discounts to nearly 4 million members. AAA has been a leader and advocate for the safety and security of all travelers since it was founded more than 100 years ago.

The California State Auto Group offers automobile, homeowners and other personal lines of insurance to AAA members through partnerships with AAA clubs. It is one of the largest personal lines insurance companies in the United States and is rated A+ by A.M. Best.

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